Healthy Families NZ is guided by nine key principles.

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Our journey has been to implement a national initiative that responds to the unique context of each locality. Through aligning ourselves to our guiding principles, being outcome focused, maintaining a high-trust partnership with Tw Whatu Ora and Te Aka Whai Ora, lead providers, and community champions, we have tested our approach, learnt and adapted along the way, in order to create significant impact with our communities. In doing so, we have built a workforce that is skilled in social innovation, systems thinking and comfortable to learn by doing.